Just like all above-mentioned backlink analysis tools, Moz is powered by its own live link index, which has been updated in 2018, and is now times faster, bigger, and fresher.
The software has its own so-called Spam Score metric, which estimates backlink quality based on the number of sites that have similar features, and that were penalized by Google. There’s also an opportunity to see how your links stack up against the competition by utilizing Link Profiles’ Comparison feature. On top of that, Moz has recently launched a new Link Intersection feature (also available in SEO SpyGlass) for you to see link intersections, get new link building ideas, and identify weak spots in your backlink profile.
One of the coolest features is the opportunity to track link building efforts. All you need to do is create a list of target URLs, and the tool will tell you if you’ve got the desired links.
Unlike other backlink checkers on the list, Moz doesn’t provide you with information about referring subnets and IPs’ diversity. What’s more, some users don’t like that the software doesn’t break down links by types.
Pros :-
All-in-one SEO solution
The tool can be used by up to 60 people
Extensive link analysis
Google Analytics integration
Link building results’ tracking
Perfect for beginners
Simple and data-heavy interface
Backlink profiles’ comparison
Customer support
Cons :-
The crawler lags behind in terms of depth and crawl frequency
No opportunity to break down links by types
No opportunity to see referring IPs and subnets
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