Amazon SEO
The rise of Amazon Search Optimization is really happening. Although people still find it funny when someone says that it will ever compete with Google, Amazon really starts growing and becoming larger by the day. SEO experts believe that 2019 will be a big year for this. A statistic says that almost 75 percent of shoppers use Amazon to find their desired products. The study is from Kenshoo and it applies to customers based in the US, UK, France, and Germany. If you’re still not convinced that Amazon is a very large competitor, take a look at this research as well. 56% of the consumers will first perform their search on Amazon before even looking somewhere else. And it’s not just their products that they manage to find. It’s everything else they would need out of Google. Product reviews, similar products suggestions and everything else related to the product they’re interested in. Although this is a good thing, to see another competitor in the game that can actually compare to Google, even by a little, it is somewhat of a threat for Google and Google Ads. If fewer and fewer people stop using Google for products, the advertising and revenue of Google Ads will be impacted, and it won’t be a small impact.
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